The very first PORTRAIT packaging was a self-assembling design created by Gabriel, crafted from FSC-certified cardboard. This innovative piece earned the prestigious German Design Special Award in 2016, even before our eyewear hit the market
For the cover of TRAFFIC magazine, American actor Jeffrey Wright wore PORTRAIT’s Nikolai frame with a broken lens. Originally launched in 2016, this model remains both an icon and a best-seller to this day
The frames in PORTRAIT's Editorial line are named after artists or art movements that not only inspire their identity but also influence their very design
At PORTRAIT’s very first MIDO trade show in Milan, DAS MODEL was picked by Cosmopolitan Italia as one of the twenty most beautiful designs at the show. Today, it remains an iconic piece and a best-seller
Gabriel studied professional photography and earned his diploma in Madrid. The first PORTRAIT campaign photos were taken by him personally with an analogic Mamiya RB67 Pro SD. The name PORTRAIT itself is inspired by Gabriel's passion for portrait photography
Brother and sister Gabriel and Valentina were born in Venezuela and moved to Europe for their master’s studies. After 15 years in Madrid, Gabriel relocated to Italy to co-found PORTRAIT with Valentina, making PORTRAIT an authentic Made in Italy brand
Gabriel's favorite artist is David Bowie, whose legendary creativity and style influenced him as a designer. As a tribute to Bowie’s legacy, Gabriel dedicated the STARMAN frame to him
After years of research on imagery, the PORTRAIT team realized that the most representative archetype for the brand is the vampire—timeless, stylish and romantic. For the launch of its first metal line in 2024, PORTRAIT directed a vampire-themed photoshoot, focusing on this archetype’s aesthetic and mood
For photoshoots, PORTRAIT has never used fashion models—only artists. The very first was Fin DAC, an internationally renowned street artist based in London, who became a close friend of the team and the brand.